![]() As Priyanka Pathak-Narain notes in her closely-researched book, according to the Broadcast Audience Research Council, Patanjali doubled its weekly ad insertion “from 11,897 in the first week of January 2016 to 24,050 in the week of 25 March. Ram Kisan Yadav, aka Baba Ramdev, has been one of the most public figures in India since he started revolving his stomach on Sanskar TV in 2002. Note: This interview was originally published on July 31, 2017. The Delhi High Court on September 29 restrained the publication and sale of the book ‘Godman to Tycoon: The Untold Story of Baba Ramdev’ until the publisher deletes some defamatory portion written against Baba Ramdev. ![]()
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